How to Optimize Your Anchor Text Strategy For SEO
Anchor text strategy

How to Optimize Your Anchor Text Strategy For SEO

Anchor text strategy is clickable text in a hyperlink. SEO best practices dictate that anchor text should be relevant to the page you're linking to, rather than general text. The blue, underlined anchor text is most common as it is the web standard, although it is possible to change the color and underline via HTML code. Keywords in anchor text are one of several clues used to determine the subject of a web page.

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