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Anchor text strategy

How to Optimize Your Anchor Text Strategy For SEO

What is Anchor Text ?

Anchor text strategy is clickable text in a hyperlink. SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than general text. The blue, underlined anchor text is most common as it is the web standard, although it is possible to change the color and underline via HTML code. Keywords in anchor text are one of several clues used to determine the subject of a web page.

Structure of Anchor Text

<a href="">Example Anchor Text</a>

How Anchor text helps in SEO ?

Links are important for search engine optimization : you need to add internal links, for example, to make the structure of your site clear to search engines. The text of the link helps search engines understand your (internal) link; It gives them more context. When you link to other content, then Google uses the link text as an indicator of the subject of the linked page. If the link text matches your keyphrase, Google won’t be able to tell which article is most relevant to that topic and should rank for that keyphrase. So yes, anchor text is a ranking factor for Google.

To add links to search, you also have text to search. Text Text Explain the value of a link and you can even say TEXT THIS. Therefore, prefer to use to do this in text and be fragmented for such behaviors. so you have to actively.

How many types of Anchor Text ?

  • Branded links : – When A link refer its brand name as an anchor, like
  • The URL anchor text :- Based on your site’s URL without a text, like Not that helpful in most instances.
  • Site name :- written as it like
  • Article or page title :- That anchor text which refer Exact matching the page name or title, like How many types of anchor text?
  • Exact keywords :- Your focus keyword/key phrase as it form of anchor text
  • Partially matching keywords :- Use kind of your focus key phrase to make a readable link.
  • Related keywords :- That anchor which not related to focus keyword, but a keyword or key phrase that is closely related to the our keywords and focus word.
  • Generic links :- Try to avoid these ” Click here to read more”, “reading continuing ” links. Telling the people what is kind of this link is about. Otherwise, they’re guessing not properly.

Natural Anchor Text vs Unnatural Anchor Text – Which is Most useful ?

  1. Natural Anchor Text :- When web surfers link to your website, it’s inevitable that you’ll find bad anchor text that doesn’t help identify the main subject of your web pages. However, like naked URLs, these are natural occurrences, and are not countered by search engines.


  • Back when search engines were first finding their feet, their algorithms were very simple.
  • If you want to rank for a particular keyword, you just need to get enough links from your target keywords on external sites that point to your keyword-rich webpage.
  • If there are high instances of a keyword in your content and anchor text links, search engines will consider the pages relevant. Thus, they will rank your pages higher.
  • Internet users soon found that they were not always being directed to quality content through these links. Often, they were spams websites trying to artificially inflate their rankings.
  • Search engines caught it. As a result, they made their algorithms more complex to prevent these spam sites from ranking.

2. Unnatural Anchor Text :- On the other hand, a lack of naked URLs, excessive use of anchor text, and a high number of targeted one-way anchor text backlinks are signs of unnatural anchor text distribution. Search engines like Google can penalize websites that focus on manipulating anchor text when the user experience is compromised.

There are three main issues with doing so:

  1. Phrases such as ‘Bedframe Shop London’ do not carry grammatical meaning within the flow of content. If it were in one sentence, it wouldn’t make sense when read. Make sure you include the necessary fillers and correct grammatical errors so that it makes sense to the reader.
  2. If you’re building a natural link profile (which you should), how will the website providing you backlinks know which keywords to link to? They don’t, and neither should they if you’re trying to be as authentic as possible. Never ask other websites to link to a particular word or phrase – that’s certainly not natural.
  3. Will the content coming from keyword matching really be valuable to your target audience? Everything you do for your content marketing strategy should be to benefit and fulfill a searcher’s Internet search. So, if they click on a keyword match anchor text, is it actually going to send them to the relevant page? Or will it be less detailed content trying to boost its ranking?


This article probably finished our inner anchor text ratio, but as long as it helps you learn, it was all worth it.

Getting good at “sculpting” your anchor text takes time and practice, and there’s no better place to practice (and get real life feedback + advice) than at SERP University.

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