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On Page SEO

On Page SEO – An In-Depth Guidance

How To Do On Page SEO – Best learning point for beginner to expert

What is ” On Page SEO ” ?

On-page SEO (Search Engine Optimization) is the process of optimizing the pages on your site to improve ranking and user experience. Basically part of SEO. In On Page SEO we do some exercises like keyword research, tag optimization, alt text and all. This is in contrast to off-page SEO, which refers to optimization for elements outside your site. This can include backlinks or social media mentions.

What is SEO ?

SEO stand for search engine optimization in digital world. Basically It is practice which we do on the pages of website. It helps to improve ranking in search engine and increase domain and page authority of site.

Elements of on-page SEO include

  • Target Keywords in the First Paragraph 
  • Use H1 and H2 Tags for Titles and Subtitles.
  • Related Internal Linking
  • Google friendly URL structure
  • Optimize Title Tags
  • Optimize Meta Descriptions
  • Optimize feature image
  • Write Unique, Optimized and easy readability content
  1. Target Keywords in the First Paragraph

Using your main target keyword in the first paragraph allows you to make your purpose and topic clear from the beginning to both your readers and search engines.

Remember, search engine algorithms look for keywords and words that provide clues about your content and the type of information it contains.

2. Use H1 and H2 Tags for Titles and Subtitles.

These tags signal to Google that your content has a hierarchy—in other words, it outlines the content for the algorithm to understand how you’ve organized your text.

Headings and subheadings also provide important clues about the content included in the paragraphs that follow the title, making it easier for search engines to enter important information about your content.

3. Related Internal Linking

Including relevant outbound (or external) links in your content helps Google understand what your page is about.

But you also don’t want to ignore internal links.

Linking to high-authority, well-performing content on your site can help promote other pages. Implementing internal (or inbound) links allows Google bots to crawl your site more easily.

4. Google friendly URL structure

The URL structure of your webpage also provides valuable SEO benefits. Specifically, when you create a URL that includes important keywords, it becomes more clear the topic that this particular page will cover.

Both the search engine and the user should be able to easily determine the subject of a page based on the URL.

Make sure your URLs are clear and accurate, though. Keep it short and avoid stop words.

5. Optimize Title Tags

The title tag is a ranking factor and it also provides information about the content of your page to the users viewing the results page.

These users look at the title tag to determine whether your content will align with their search query. Therefore, the best title tag that related important keywords can encourage more clicks and audience.

6. Optimize Meta Descriptions

Meta descriptions, on the other hand, do not contribute to rankings. However, they can contribute to a positive user experience and a high click-through-rate (CTR).

Even though Google rewrites meta descriptions more than 70-80% of the time, it is still important to write them for every web page.

Google rewrites meta descriptions for a number of reasons, including updating them to match the search objective. So even though it may be disappointing to see your meta rewritten on the SERP(search engine optimization).

7. Optimize feature image

How to add Alt text of image in WordPress site?

Clicking on the image in WordPress will automatically open the Blocks tab in the sidebar. Under the section labeled “Image settings,” add alternative text to the blank field.

What is alt text ?

Alt text is the written copy that appears in place of an image on a webpage if the image fails to load on the user’s screen. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.

8. Write Unique, Optimized and easy readability content

Content reigns supreme in the world of SEO. Google’s sole job is to provide searchers with exactly what they’re looking for, so the search engine prioritizes relevant, valuable, and customized content that meets searchers’ needs as completely as possible.

So what is customized content? It is content that balances authoritative text backed by keyword research.

Your content should also be unique. Not only does this help you stand out from the competition, but it also helps prevent any accidental plagiarism, which can negatively affect the credibility of your site and possibly land you manual penalties.

Why on Page SEO is so important ?

  • Search Engine Optimization (SEO) is one of the most important aspects of internet marketing. SEO is a complex technique that involves a variety of factors that affect your success. you need a clear understanding of
  • That’s how SEO works and using different techniques you can get the results you want.
  • The system is made up of several online tools that you can use to improve your website’s ranking in the major search engines, including Google and Bing, So that your website gets more traffic. This way, you can generate more leads and increase your sales.
  • While many other methods and online marketing channels are now available, SEO is still one of the most widely used methods. You must have heard some people saying that SEO is dead or out of date, which is the exact opposite of the situation now. SEO is still the most widely used method for diverting targeted traffic to websites.

Extra benefits of good Strategy of SEO

  • On page SEO helps to ranking a website and its content also.
  • searcher’s query got that page which do best on page practice in SERP
  • As search engines become more sophisticated,
  • there is a greater focus toward relevance
  • semantics in search engine results pages (SERPs)


We can all talk about on-page optimization factors, but what it really comes down to is making sure that search engines and users are able to understand what your page is about. This can be done by including keywords and variations in important areas on your website.

We can all talk about on-page optimization factors, but what it really comes down to is making sure that search engines and users are able to understand what your page is about. This can be done by including keywords and variations in important areas on your website.

The most important part of on-page optimization is to use relevant keywords without keyword stuffing. One last thing to remember is that you really only need to use your keywords within your content to really reduce on-page optimization. Knowing the importance of on-page SEO will help your entire website rank better.

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